This can be very confusing to some people but I’ll do my best to simplify the answer to “What is Google Adwords?”. Google Adwords is the platform from which you can run your Search Engine Marketing Campaign. Wow, there is another big word. Most people have heard of SEO (Search Engine Optimization) but a lot of people have never heard the term SEM. It is simply the process of using search engines to market your product or service on the internet.
At Creative Media Conceptions we recommend that when clients are in the beginning stages of marketing that they allocate some of their marketing budget to Paid Search, also known as PPC (pay per click) or SEM. By following our process you could potentially make it to the first page of Google as soon as you start your campaign, instead of spending money for several months waiting for your Organic SEO to take effect.
Quality Over Quantity
We are a quality and results driven company. We believe that its more important to be exposed to 1000 people that are interested in your industry as opposed to being exposed to 10,000 people that will never do business with you. Using Google Adwords allows you to collect and analyze a tremendous amount of data regarding your target market and how people are reacting to your marketing efforts. We use this data to maximize your marketing budget by making adjustments when needed and understanding how to get the maximum results possible from your ad spend.
Some things that you are able to do with Google Adwords are below.
You can use the Display Network to get impressions (ad views). You pay per 1000 impressions. The display network consist of network websites, YouTube and Gmail. This is effective to increase brand awareness and engagement. You can use the search network to come up in Google’s results when your customers are searching for your product or service. You also, have the option of using both campaign types together. Furthermore, you have the option of optimizing your ads for mobile devices by adding a click to call button to your ad which makes it easier for your clients to reach you. There are several other ad enhancements and features available to help you reach you customers as well.
After determining the value of a conversion you will have a good idea of how much you can comfortably allocate to an ad spend. Some campaigns have a positive return on investment within the first few months. As a result, the advertising is actually paying for itself and increasing your bottom line which equals success for business owners. Let’s have a conversation today about how a PPC campaign can be effective for your business.